The National Recovery Administration (NRA)
had the job of gathering representatives from various industries
together to draw up fair practice codes. These codes would help
eliminate the harmful aspects of competition by establishing minimum
prices and wages. Businesses could then rest easy, secure in the
knowledge that their "competitors" would not try to undersell them.
In return for signing one of the codes, a business or industry
was entitled to fly the flag of the
blue eagle--the symbol of the NRA. Why a flag? Well, the
government
didn't require business and industry to sign the codes--it was strictly
voluntary--but
hoped that public patriotism would lead consumers to patronize only
those
establishments cooperting with the New Deal. (Consumers, too,
could
sign a pledge to patronize only NRA stores.) The NRA program
initially
garnered a lot of enthusiasm, particularly among small businessmen, but
it
quickly ran into problems. For example, it was difficult to
gather
members of a particular industry, large and small, who'd competed
against
each other for years, and get them to agree on common standards.
Bigger
businesses, for example, could afford lower prices and wages than a
smaller
business. Some industries objected to the NRA on principle, since
it
would hamper their ability to control their business. Finally,
many
did not want to agree to allow their workers to join unions, which was
a
guarantee under Section 7 (a). Soon, many businesses who had
signed the codes ceased to observe them because they believed too many
of their competitors
were cheating, or because they believed they program was not working
overall.
The issue became moot in May of 1935 when the Supreme Court
declared
the NRA unconstitutional in the Schechter decision. The Court
said
the NRA had violated existing anti-trust laws by hampering competition.
Ironically,
at the time of the Court's decision, many industries had still not
signed
any code.
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Above: A business flies the blue eagle flag of
the NRA.
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